Competition Research



Competition Research 




  1. Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?
    My brand is in the industry of sports products and making them affordable

  2. What is the main product and name of the competition’s brand?
    The name of my competition brand is Adidas and Adidas main product is athletics footwear


    Adidas | History, Products, & Facts - Encyclopedia Britannica

    https://www.britannica.com › Visual Arts › Fashion Design
  3. What is the motivation of the competition’s  brand (does it respond to a need or desire)?
    Adidas has engage in developing a motivating working environment by creating the career growing possibilities, good rewards, by helping staff achieve a healthy work-life balance, and offering access to a wide range of company sports activities.


    Motivation Adidas - 3394 Words - Bartleby.com

    https://www.bartleby.com › essay › Employee-Motivati...
  4. What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”?
    The top 5 positive attributes associated with the adidas brand are iconic, fashionable, chic, authentic and minimalist.


    adidas Brand & Marketing Strategy - neuroflash

    https://neuroflash.com › blog › adidas-brand-marketing...
  5. What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”?
    We are fair. We are authentic. Our game is built on trust. We live inclusivity every single day.


    Who We Are - Adidas Group

    https://www.adidas-group.com › about › culture › who-w...
  6. What is the look/aesthetic of the competition’s brand (identify a specific style using the links below >   20th and 21st Century Design or Art through History and Culture)?

    In 1971, the company began making clothing, so they changed their logo shape to the now iconic trefoil. This trefoil logo is made up of three football-shapes arranged in a way in that the bottom was curved.

    Adidas Logo History and Evolution | Tailor brands

    https://www.tailorbrands.com › Blog
  7. If you were the client talking to an agency, what main message would you want them to understand about the competition’s brand (similar to “love people, love beer”)?
    Among their branding successes is the creation of the Adidas tagline 'Impossible Is Nothing.”


    The Power of the Adidas Slogan: Everything You Need to Know

    https://www.canzmarketing.com › adidas-slogan
  8. What are the demographics of the competition’s target audience (Google search “demographics of nike products”)?
    They are aimed towards athletes or young individuals who enjoy sports between the ages of 20 and 30. Adidas is focusing on 13-18-year-old athletes because they feel they are the future generation of athletes who will develop the brand and are the most important customer segment.


    Adidas Segmentation, Targeting, and Positioning - EdrawMind

    https://www.edrawmind.com › article › adidas-segmentati...
  9. Where and how would the competition’s target audience experience your brand (tv commercial, print ad, etc.)?

    Adidas makes its presence strong in certain cities of strategic importance and that are culturally influential. This includes prominent names like Paris, Tokyo, London, Shanghai, Los Angeles, and New York. It is known that these cities influence fashion trends across the world

    Adidas Marketing Strategy: How Adidas lives by what they ...

    https://buildd.co › marketing › adidas-marketing-strategy
  10. In your own words, compare your brand to the competition. How will your brand be different? How will it improve from the competition’s? In my own words my brand compared to Adidas is that my brand really wants to bring everyone around the world no matter big or small to play any sport they want and money not being a problem to be worry and that my brand can produce lots of sports equipment for any sport that our client would desire to play and that equipment very affordable and also be reliable so its long lasting and not worry about it breaking.












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