My Brand Research 

1. To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?
   My brand would belong in the industry of Sports.

2. What is the main product or service of your brand?
   The main service of my brand is the making of sports shoes and sport equipment for soccer , football , basketball , tennis and other sports.

3. What would be the motivation of your brand (does it respond to a need or desire)?
   The motivation for my brand is that in my brand we try to bring affordable and proper well made shoes so any child or kid who wants to get into a sport the cost of the shoes or equipment is a worry.

4. What are three perceptions of your brand (Use emotional adjectives. For example,   “sporty” or “delicious” or “exciting”)
   Three perceptions of my brand is sporty , exciting , and active.

5. What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)
   Three values that my brand goes by is good value for our products , respect to our customer service and to make sure the customer is always satisfied.

6. What is the look/aesthetic of your brand (identify a specific style using the resource links  The look and aesthetic that my brand will be going is for a "Flat Style Graphic Design" look and professional to make it know that the products that my brand makes is well made and made for professionals.

7. Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?
   A message I would give is that my brand wants to let anyone follow their passion of sports and money shouldn't get in the way of that.

8. What are the demographics of your target audience (Google search “demographics of Nike products”)?
   My target audience and demographic is anyone who has a passion in sports or who wants to get into one.

9. Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?
   How I would promote my brand is by putting ads on tv and maybe putting ads on YouTube.

10. Why did you choose this idea? How does it correspond to your own personal values?

I choose this Idea because I know many people who love to play soccer or any other sport but tend to not be able to play because of time or the cant afford the proper equipment to play the sport.